Freddie’s Story

LOOKING BACK TO LOOK AHEAD

When eighth generation Beam family member Freddie Noe set out to make his own whiskey, he had one goal in mind: make his family proud. So he created Little Book, blending together different spirits to create something completely new. Freddie doesn't rest until each batch is perfect. Because when you have over 220 years of tradition on your shoulders, you don't take your job lightly.

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IF YOU´RE GOING TO MESS WITH TRADITION,
YOU BETTER MAKE IT GOOD

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FREDDIE’S STORY

The great-great-grandson of Jim Beam, it's not hard to figure out where Freddie Noe got his sense for making whiskey. It's in his blood. And while no one put any pressure on Freddie to join the family business, over time one thing became clear. The distillery is where he belongs.

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FREDDIE’S STORY

But the Beam legacy isn't passed down like some family heirloom. You've got to earn it just like everyone else. So that's what Freddie did. He learned the business from the bottom up, working every job the Clermont distillery had to offer. It was during this time that he discovered he had a passion for experimentation—just like his granddad Booker.

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FREDDIE’S STORY

Drawn in by the limitless palate of tastes and flavors created by blending different aged spirits, Freddie got to work. It was a labor of love and when he was finished he knew he had the foundation for something special—Little Book—his first contribution to the family legacy.